Why Alexa Stinks…
Wednesday, February 23rd, 2005When I first found Alexa.com I though “oh boy, what a great way to see how much traffic is coming to my sites!” Unfortunately, as I’ve used it I’ve found that it is not very reliable. For example on one of my sites, www.OrtizPots.com, I have been working on adding new content. As I have done that, I have seen a steady increase in traffic. However, Alexa shows that it is steadly decreasing. In all fairness, Alexa is probably working - HOWEVER it is important to remember what Alexa does:
* it gives you the amount of traffic of people who have downloaded the Alexa toolbar (which is not everyone)
* it only tells you the PC users who have visited your site (Alexa does not count Mac users)
So, if you do use Alexa, just be wary of the results and check everything against the stats on your webserver.