Google Analytics

Watch out Omniture, Google Analytics now offers extremely detailed web analytics for free! All you have to do to sign up is go to Google’s Analytics site (

One important note to using Google Analytics is that their current terms and agreements says that it is “available for your personal, non-commercial use only. You may not use the Google Services to sell a product or service, or to increase traffic to your Web site for commercial reasons, such as advertising sales.”

However, on their features page it says “Learn how visitors interact with your website and identify the navigational bottlenecks that keep them from completing your conversion goals. Find out how profitable your keywords are across search engines and campaigns. Pinpoint where your best customers come from and which markets are most profitable to you.”

I asked Google about this apparent contradiction and received the following response…

Thank you for your email.

Please be assured that you may use Google Analytics on your commercial
sites. We are working to clarify this language in our Terms of Service and
appreciate your bringing this to our attention.

For additional questions, please visit the Analytics Help Center at If you’re unable to find an
answer to your question on our site, please feel free to reply to this


Analytics Support

So it’s really true, Google has done it again with free web anylitics for all.